Facing competition from Clubhouse, which hosts live audio chatrooms, Spotify launched its version called Greenroom from its acquisition of Betty Labs in March. Spotify continues to make acquisitions to expand its reach into audio content. The company aims to have 20% of the listening on its service be non-music. “This was a really great attempt to try and create the most forward-thinking and future-proof strategy around how we can do production that’s going to be dynamic and nimble to meet the needs of the platform and consumers,” Holt said.Ĭompany Town Dawn Ostroff’s plan to turn Spotify into the ultimate podcast hubĭawn Ostroff, Spotify’s chief content officer, says she plans on making hundreds of original podcast series next year as part of a strategy to expand the streaming platform’s podcast offerings. In addition to podcasts and music, Spotify has increased its video efforts, releasing footage of its hosts recording their podcasts last summer. podcast listeners and is estimated to surpass Apple Podcasts by year’s end, according to research firm eMarketer. Today, Spotify has an estimated 28.2 million monthly U.S. Shows recorded in Pod City include “The Bridge: 50 Years of Hip Hop” “Higher Learning With Van Lathan and Rachel Lindsay,” where the hosts discuss Black culture, politics and sports and “Nosy Neighbors,” hosted by comedians Candice Thompson and Chinedu Unaka. Among the most popular programs are “The Joe Rogan Experience” and New York magazine’s investigative podcast series “Cover Story.” Spotify - which released 108 new, original and exclusive podcasts in the third quarter - has a wide range of audio programs on its platform spanning various categories, including true crime, news and pop culture. “They saw a massive opportunity with podcasting and that they can start funding this content and be engaged with the partner on it and having an ownership stake in the actual content itself.” “Spotify built itself as a company that creates a solution for people to stream music from the start, and they’re beholden to doing deals with all the major labels and paying out streaming royalties, but the issue for them has always been they never owned any of it,” said Travis Dunlap, a digital media agent with WME. ~ David Jeffries & Neil Z.Beyond centralizing its podcasting business in one place, the new Los Angeles operation allows Spotify to reduce the costs of paying outside vendors, attract and nurture new talent, and produce more original shows that it can own and distribute. Later that year, KIDS was released to streaming services for the first time, which helped place it back on the Billboard 200. The LP became Miller's fifth Top Three showing on the U.S. Intended as a companion to Swimming, Circles featured vocals recorded for this eventual project, which was completed by producer Jon Brion. In early 2020, his first posthumous set was released. Following his death, seven of his albums posthumously charted on the Billboard 200, including the debut appearances of Best Day Ever and Macadelic. Debuting at number three on both the Billboard 200 and R&B/hip-hop charts, the set included the songs 'Small Worlds,' 'Self-Care,' and 'What's the Use?' A month after the release of the effort, Miller died from a suspected drug overdose in his San Fernando Valley home. The album featured contributions from guests like Kendrick Lamar, Cee Lo Green, Ariana Grande, Robert Glasper, and Anderson.Paak, who lent his soulful rasp to first single 'Dang!' A pair of non-album singles ('Buttons' and 'Programs') kept Miller busy into 2018, when he issued his fifth album, Swimming. Just a year after GO:OD AM ascended to the Top Five of the Billboard 200 and rap charts, Miller returned with his fourth LP, The Divine Feminine. The single '100 Grandkids' peaked appropriately at number 100, while 'Weekend' was certified gold. GO:OD AM followed in 2015 with Lil B, Chief Keef, and Miguel on the album's guest list.
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